Sheraton Hannover Pelikan Hotel – unique event location in a historic setting

The Sheraton Hannover Pelikan Hotel is a place with a special aura. Within the listed walls of the former Pelikan factory, industrial charm, state-of-the-art conference technology, and the professionalism of an international hotel brand come together. As soon as you enter, you can feel the connection between history and innovation. This makes the hotel a unique address for companies that don’t want to hold their events in an interchangeable conference room, but rather in a location with character that inspires and leaves a lasting impression.

The Sheraton Hannover Pelikan Hotel at a glance

Where ink and fountain pens were once produced, there are now 147 spacious rooms and suites. High ceilings, plenty of natural light, and an urban design create a modern loft feel. You will be spoiled with culinary delights in the 5th Avenue restaurant, while the legendary Pelikan Bar in the historic boiler house provides stylish drinks and atmospheric evenings. The offer is complemented by a fitness area, a sauna, and a terrace that invites you to take short breaks outdoors.

Conferences & events at the Sheraton Hannover

With seven conference rooms on one level, the Sheraton offers short distances, flexible setups, and bright rooms with natural light throughout. The centerpiece is the Mozart Ballroom, which, at 256 m², offers space for up to 250 people in plenary sessions, making it suitable for both conferences and evening events. Rooms such as Bach, Liszt, Schubert, and Handel are available for workshops or smaller groups, while the Library and Boardroom provide the perfect setting for confidential discussions or exclusive meetings.

A key unique selling point is the combination of authentic industrial architecture with state-of-the-art infrastructure. The hotel combines the inspiring backdrop of a historic factory building with the reliability of an international hotel brand – a combination that is unrivalled in Hannover. As a company, you benefit from a professional event environment that conveys both atmosphere and identity.

The history of the Pelikan site

The hotel is nestled in the traditional Pelikan district, which is closely linked to the iconic Pelikan brand. Its origins date back to 1838, when the first inks and paints were produced. In 1906, a visionary factory building was constructed on Podbielskistraße, which was the largest reinforced concrete building in Germany at the time. For decades, the production of writing instruments shaped the district until manufacturing was relocated to Peine-Vöhrum in 1973.

Revitalization began in the 1990s: the old factory was transformed into a lively neighborhood with offices, apartments, restaurants – and the Sheraton at its heart. Today, the area combines history with modernity. One highlight is the Pelikan TintenTurm, where visitors can experience the brand world, an exhibition, and factory outlet.

Inspiration for events

The industrial ambience inspires special event formats. A kick-off under the motto “From Ink to Impact” picks up on the brand’s history and creates an emotional setting for strategic realignments. Product launches benefit from the powerful architecture and can be impressively staged with projections and light installations.

Leadership retreats also benefit from the exclusive atmosphere of the library and boardroom. Teams can work in a focused manner and take advantage of the Eilenriede—one of the largest urban forests in Europe—for walks and “walk & talk” sessions. Those who want to promote innovation can opt for a two-day Design Thinking Sprint: small teams develop ideas in parallel rooms before presenting their results at a pitch night in the ballroom.

What makes it special: every event is charged with the authenticity of the location. The Pelikan story provides a powerful narrative that is ideal for storytelling, branding, and emotionalization.

Supporting programs & experiencing Hannover

The diverse range of activities in and around the Pelikan district provides plenty of variety. Right on the doorstep, the Pelikan Ink Tower offers insights into the brand’s history. Guided tours, industrial photo walks, and calligraphy workshops are ideal additions for conference guests.

Hannover also offers numerous highlights: the baroque Herrenhausen Gardens, the imposing New Town Hall with its unique dome elevator, the idyllic Maschsee lake, and the Sprengel Museum with works by Klee, Picasso, and Niki de Saint Phalle. For culinary experiences, we recommend a visit to the historic Hannover Market Hall or the trendy districts of Linden and Nordstadt.

This diversity makes Hannover an underrated but highly exciting destination for business events.

Book your conference hotel in Hannover now

The Sheraton Hannover Pelikan Hotel is not just a place to hold meetings, but a piece of living brand history. It combines inspiring architecture, professional infrastructure, and the special atmosphere of the Pelikanviertel district. If you want to make your event in Hannover an experience to remember, you will find the perfect setting here.

Contact our expert MICE team to plan your event at the Sheraton Hannover Pelikan Hotel. We guarantee you the best conditions, provide individual advice and contribute our many years of experience and strong network – so that your next meeting or conference in Hannover is a complete success.